The future of entertainment isn't a choice between "high art" and "low art." It is the mashing of the two. It is the comfort food that hides your daily vitamins.
Look at the top of any streaming chart on a given Monday morning. You will likely see a pattern: a reboot of a 90s sitcom, a superhero sequel, a true-crime docuseries using the same ominous font as the last three you binged, or a fantasy adaptation of a book series you read a decade ago. Vixen.16.08.17.Kylie.Page.Behind.Her.Back.XXX.1...
We tend to think of entertainment as an escape to somewhere new . But the data suggests we are actually looking for somewhere safe . The future of entertainment isn't a choice between
In the ecosystem of popular media, novelty is the bait, but nostalgia is the hook. You will likely see a pattern: a reboot
So, the question for creators isn't "How do I make something new?" The question is:
This is the paradox of the modern content landscape. We have more access to independent, bizarre, and challenging art than ever before—Brazilian psychedelic horror, experimental Polish animation, avant-garde Cambodian rap. It is all two clicks away. Yet, most of us will re-watch The Office for the seventeenth time.
The Infinite Scroll: Why We Keep Coming Back to the Familiar