In his international bestseller, Eat That Frog! , Tracy argues that your ability to tackle your most challenging, high-value task first thing every morning is the single biggest predictor of your success.

Brian Tracy calls that task a “frog.”

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Discipline is simply choosing what you want most (success, relief, peace of mind) over what you want now (comfort, distraction, the snooze button).

Let’s be honest. You have a to-do list right now. And somewhere on that list—probably near the bottom, circled in red ink—is that task. The big one. The hard one. The one that requires creativity, courage, or just sheer willpower.

So, look at your list. Find the ugliest frog. Pick it up.