"You aren't drawing to hang it on a wall. You are drawing to make it dance." — Morgan Williams, School of Motion.
Here is an exhaustive breakdown of what the course offers, who it is for, and why it has become essential reading (and drawing) for the modern motion designer. Traditionally, illustration and animation were separate guilds. An illustrator drew the key art; an animator broke it apart. But in the modern studio environment—think HBO title sequences, Spotify animated covers, or Google Doodles —the lines have blurred. school of motion - illustration for motion
The core philosophy of Illustration for Motion is simple yet radical: "You aren't drawing to hang it on a wall
It forces you to see the world through the lens of an animator: the way a leaf falls is a curve; the way a dog shakes is a series of overlapping circles; the way a car stops is a gradient squash. The core philosophy of Illustration for Motion is
If you are ready to stop fighting your vector files and start telling better stories through movement, clear your schedule, grab a stylus, and enroll. Your After Effects timeline will thank you.