Maxwell Maltz’s Psycho-Cybernetics (1960) is a foundational text in self-improvement that treats the human mind as a goal-seeking "servomechanism". Maltz, a plastic surgeon, noticed that even after successful surgery, some patients still felt "ugly" because their internal self-image
: Maltz suggests your subconscious mind is an automatic goal-striving machine. When you give it a clear target through visualization Psico Cibernetica Maxwell Maltz Pdf
: This is the mental picture you hold of yourself. It acts as a limit; you cannot out-perform your self-image, as it dictates what you think you are capable of achieving. The Success Mechanism a plastic surgeon