Let’s look at the numbers. In 2024 alone, over 600 scripted TV series aired globally. Spotify adds roughly 60,000 new tracks every single day. YouTube users upload 500 hours of video every minute . We have never had more access to music, movies, books, and games than we do right now.
Take the rise of "second-screen" behavior. How many of you have watched a movie while scrolling through Twitter to see what other people think of that same movie? The content is the excuse; the community is the event. Even video games have evolved into virtual nightclubs and concert venues (Fortnite’s Travis Scott event had 27 million people attending live ). PornHub.2023.Diana.Rider.Headache.Medicine.Turn...
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