plays a different game. They don't have a massive library, but they have quality density . Killers of the Flower Moon , Ted Lasso , Severance —Apple is buying prestige with blank checks. They are using entertainment to make the iPhone brand look sophisticated. It’s the most expensive marketing campaign in history, and honestly, it’s working. The New Disruptors: The Video Game Invasion The biggest story of 2024 has been the rise of video game studios becoming mainstream entertainment producers.
If you look at the box office numbers or the Emmy nominations right now, it feels like we are living through a seismic shift. For decades, "popular entertainment" meant one thing: a trip to the cinema to see a Marvel movie, a Disney animated feature, or a Warner Bros. prestige drama. BangBros18 - Britney Dutch - Special Deal For A...
The studios that survive will be the ones that understand that "popular" doesn't mean "lowest common denominator" anymore. It means respecting the source material (looking at you, Fallout on Prime) and understanding that audiences are too smart for focus-grouped sludge. plays a different game
But today? The phrase "popular entertainment studio" has expanded to include everything from a Swedish indie game publisher to a livestreaming platform. They are using entertainment to make the iPhone
Enjoyed this breakdown? Subscribe to the newsletter for weekly deep dives into the business behind your binge-watch.