Inside (PDF summary highlights): ✔️ The 5 pillars of strategic image ✔️ Why “being yourself” is bad advice if your self isn’t strategic ✔️ How politicians and CEOs control perception without pretending
In his classic Imagen Pública , Gordoa breaks down why your image isn’t a superficial layer—it’s a strategic tool for trust, influence, and positioning.
Most people think "public image" is just about looking good. Álvaro Gordoa disagrees.
What’s one thing you think people get wrong about personal branding? Option 2: Instagram / Shorter & Visual (with a book cover or quote graphic)