Adrian Slywotzky Books May 2026

This is Slywotzky’s most recent and urgent work. He argues that traditional marketing (awareness → consideration → purchase) is dead. In its place is the Demardian Economics : The scarcest resource today is , but the most valuable resource is customer action .

Over the last 20+ years, his books have provided a lexicon for the digital economy. Let’s walk through his essential bibliography and the core lessons every entrepreneur and executive needs today. The Core Idea: Value doesn’t disappear; it moves. It shifts from obsolete business designs to new ones that better satisfy customer priorities. adrian slywotzky books

“The real competitor is not the rival with the better product, but the one with the superior business design.” 2. The Profit Zone (1998, with David Morrison) The Core Idea: Profits are not randomly distributed. There is a "profit zone" where customer needs and company capabilities overlap perfectly. The goal is to design your business to live exclusively in that zone. This is Slywotzky’s most recent and urgent work

Customer loyalty is a trap. Customer profitability is the goal. 3. The Art of Profitability (2002) The Core Idea: Profitability is not a science or a spreadsheet exercise. It is an art form —a set of 23 distinct "profit models" that great leaders instinctively know how to mix and match. Over the last 20+ years, his books have